{"product_id":"lg-55-oled-ai-4k-smart-tv-oled55b66la","title":"LG 55\" OLED AI 4K Smart TV - OLED55B66LA","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003eExperience exceptional picture quality and immersive entertainment with the LG 55-Inch OLED AI 4K Smart TV. Featuring self-lighting OLED pixels, this television delivers Perfect Black, vibrant colours and outstanding contrast, bringing every scene to life. Powered by the a8 AI 4K Gen3 Processor, it uses AI Super Upscaling to enhance picture quality, delivering impressive clarity and detail. With a native 120Hz refresh rate, Dolby Atmos sound and intelligent AI features, it offers an exceptional home entertainment experience.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e55-Inch OLED Display:\u003c\/strong\u003e Enjoy stunning visuals with self-lighting pixels that produce Perfect Black, rich colours and exceptional contrast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K AI Super Upscaling:\u003c\/strong\u003e Enhances picture quality for sharper, clearer and more detailed viewing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ea8 AI 4K Gen3 Processor:\u003c\/strong\u003e Delivers intelligent picture processing for an enhanced viewing experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120Hz Native Refresh Rate:\u003c\/strong\u003e Enjoy smoother motion and fluid visuals, ideal for fast-paced content and gaming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDolby Atmos:\u003c\/strong\u003e Experience immersive, multidirectional sound that adds depth and realism to your entertainment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2.0 Channel Speaker System:\u003c\/strong\u003e Delivers 20W sound output for clear and engaging audio.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWOW Orchestra:\u003c\/strong\u003e Enhances your compatible LG audio experience with synchronised sound.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilmmaker Mode:\u003c\/strong\u003e Enjoy movies as intended by filmmakers with authentic picture settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGame Dashboard:\u003c\/strong\u003e Access convenient gaming settings and features while playing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Features:\u003c\/strong\u003e Explore intelligent features including Gemini, AI Concierge, AI Search and AI Voice ID.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Magic Remote:\u003c\/strong\u003e Enjoy convenient point-and-click navigation, scroll-wheel control and voice commands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Saving Mode:\u003c\/strong\u003e Helps manage power consumption.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e LG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 55 Inches\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisplay Technology:\u003c\/strong\u003e OLED\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResolution:\u003c\/strong\u003e 4K UHD\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e a8 AI 4K Gen3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Upscaling:\u003c\/strong\u003e 4K AI Super Upscaling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNative Refresh Rate:\u003c\/strong\u003e 120Hz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSound Output:\u003c\/strong\u003e 20W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpeaker System:\u003c\/strong\u003e 2.0 Channel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio Technology:\u003c\/strong\u003e Dolby Atmos, WOW Orchestra\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePicture Modes:\u003c\/strong\u003e Filmmaker Mode\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGaming Features:\u003c\/strong\u003e Game Dashboard\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Management:\u003c\/strong\u003e Energy Saving Mode\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDMI Ports:\u003c\/strong\u003e 4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUSB Ports:\u003c\/strong\u003e 2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBluetooth:\u003c\/strong\u003e Version 5.3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWireless Connectivity:\u003c\/strong\u003e Wi-Fi\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNetwork Connection:\u003c\/strong\u003e Ethernet Input\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRF Inputs:\u003c\/strong\u003e 2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital Audio Output:\u003c\/strong\u003e SPDIF (Optical)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeight:\u003c\/strong\u003e 708mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWidth:\u003c\/strong\u003e 1228mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDepth:\u003c\/strong\u003e 45.9mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 14.5kg\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWarranty\u003c\/h3\u003e\n\u003cp\u003e1 Year\u003c\/p\u003e\n\u003ch3\u003eWhy Choose This Product?\u003c\/h3\u003e\n\u003cp\u003eExperience stunning OLED picture quality, intelligent AI technology, smooth 120Hz performance and immersive Dolby Atmos sound with LG's advanced 55-Inch OLED 4K Smart TV.\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":47799700357209,"sku":"TV0143408","price":20999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0052\/0935\/8425\/files\/Screenshot_2026-11-10_162814_cf63e759-61bb-437a-b86f-fdbee0a9ed2c.png?v=1794322652","url":"https:\/\/www.mhcworld.co.za\/products\/lg-55-oled-ai-4k-smart-tv-oled55b66la","provider":"MHC World","version":"1.0","type":"link"}