LG 4K SELF-LIT OLED evo - true brilliance in clarity of content by Brightness Booster

Perfect Color ( 100% colour fidelity ) Eye Comfort Display

9 AI Processor 4K Gen7 with AI Super Upscaling 4K and Personalized Picture Wizard

Ultra Slim Design for elevated immersion and interiors

4 years of upgrades guaranteed over 5 years with webOSRe:NewProgram

2024 77" LG OLED C4 4K OLED evo Ai Smart TV with AI Magic remote, Dolby & webOS

Optimised picture and sound with the 9 AI Processor 4K Gen7.

Brightness Booster powering a brighter, better LG OLED TV.

An immersive cinema experience with Dolby Vision & Dolby Atmos.

Ultra Slim Design with incredibly narrow bezels.

Convenient smart features, including ThinQ AI, Chromecast Built-in, Apple Airplay, and Hands-Free Voice Commands

Fast, smooth gaming with VRR, G-sync, and AMD Freesync.

alpha 9 AI Processor Gen7

Only alpha makes OLED as vivid as this

Sophisticated algorithms and refinements in the 9 chip help transform picture and sound, delivering enhanced levels of detail to achieve extordinary realism.x Smart TV is boosted too. Apps load fast, search is quick, and switching between content is slick and seamless

Brightness Booster

Illuminating a brighter picture

The enhanced Brightness Booster algorithm steps up brightness levels up to 30%x, for pictures with even more clarity than before.

Ultra Slim Design

Elegance in simplicity

The epitome of sleek elegance. A minimalist design with narrow bezels can bring discreet style to your space, helping to elevate your interiors and keep you fully immersed in the brilliance on screen

Resolution fine-tuned by AI

AI processing helps remove noise and enhances the colours of faces and objects, so they can appear defined and multi-dimensional without looking artificial

AI Sound Pro

Lifelike sound perfected by AI

Hear sensational 9.1.2-channel virtual surround sound, mixed by AI Sound Pro and remastered for clarity, impact, and balance control.

Dolby Vision & FILMMAKER MODE

Movies scenes that appear to come to life

Transform movie night. Ultra-vivid pictures from Dolby Vision combine with FILMMAKER MODE to help preserve the director's intention, optimising picture quality without distortion or over-processing

Dolby Atmos

Audio that pulls you into the heart of the action

Hear action surround you, with unparalleled clarity, intricate detail, and spatial depth from Dolby Atmos.

SELF LIT OLED 4K

Free to be brilliant

Discover rich colour and perfect black, for a picture that's in a class of its own. LG OLED's self-lit pixels illuminate independently, with no backlight to dull their brilliance or limit your experience. As certified flicker-free, low blue light displays, LG OLED TVs are easy on your eyes.x So settle in to the couch, and enjoy the view

What's in the box
1 x OLED77C4 Television
1 x Power Cable
1 x Magic Remote MR24
2 x AA Batteries

LG 77"OLED Smart TV OLED77C46LA